Monster Energy is an energy drink introduced by Hansen Natural Company in April 2002. The company is also known for supporting many extreme sports events such as Bellator MMA, Ultimate Fighting Championship, Moto GP, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as electronic sports.Tear into a can of the meanest energy drink on the planet, Monster Energy. It’s the ideal combo of the right ingredients in the right proportion to deliver the big bad buzz that only Monster can. Monster packs a powerful punch but has a smooth easy drinking flavor. Athletes, musicians, anarchists, co-ed’s, road warriors, metal heads, geeks, hipsters, and bikers dig it- you will too. Unleash the Beast!